There is no way to get around it. Copy is not optional. If you have ever said no one reads it anyway, you are wrong. Think about it; you read some rather long posts when you were interested. You have perused an entire landing page while deciding whether or not to sign up for a course.

Your copy can be your sales representative. The more details you provide, the more confident someone can be about their purchase. If you leave a person with questions, they won’t buy.  Being informative isn’t enough. Mastering the psychology behind posting is critical as well. 

Pulling on those heartstrings is mandatory, not an option. Understanding how to incorporate the logical and emotional impact is priceless.

It is one thing to talk marketing; it is another to speak about it collectively. Sometimes we can get in our own bubble and work extremely hard to move a product or service and still get nowhere.

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Bro. Bedford first challenges our approach. Many are guilty of attempting to approach marketing strategies like companies with a large budget. We must learn how to navigate according to our budget but also our culture. He dives into our copy and our collaborations.

It is time to collectively attack these internet marketing streets. Learn from the best. Decrease your outflow and work with others to multiply your efforts and your results. 

This segment isn’t about judging if you have a good or bad marriage, boo. The pandemic has caused a shift in the most robust relationships. How we work and when we work has changed. Many couples are dealing with more stress because children are home more.  

We can’t get out and do what we used to do to relieve stress. New norms exist across the board. Add learning how to navigate the online arena, and we have real dilemmas. Many entrepreneurs love live events, but the pandemic halted them, and it just doesn’t feel the same.

So why would you expect your marriage to function the same as well?

Just when you thought you had it all figured out, the big three appear not to be your only or best options. What are the big three? Facebook, Instagram, and LinkedIn. It is enough attempting to figure out which platform to use and how to use it effectively. But now there is Clubhouse and Tik Tok. Hell, the list keeps growing. It can become really tempting to try all the platforms.

People keep coming up with courses and talking about all the money they made using “The Ultimate” social media platform. Spreading yourself too thin isn’t the answer, and being on the wrong platform equals zero cash flow in your business. It is time to have a candid convo about where to go and how to get your paper. 

Say goodbye to creating a schedule you don’t or won’t keep. Whether you write it down or use digital apps, if you have trouble completing tasks, you don’t want to miss this segment.

You got it done in corporate America; now you can’t seem to manage time while running your business. Teresa is going to burst your bubble about the “time management” concept and why it doesn’t work for the overwhelming majority of entrepreneurs.

Learn the secret to productivity because unfinished business leads to no business. 

Who is running the show: you or your money? The wealth gap is real. Systemic racism isn’t going anywhere. Learning how to manage your money is imperative.

You can’t earn your way out of your financial crisis. It is time for Black America to level up and take charge of our financial situation.

Chime in and learn how to be more intentional about setting up generational wealth for real.

There is a fine line between doing what you love and doing what you gotta do. I get it. Live video isn’t everyone’s strong suit, but please consider that if speaking to people is necessary for your business growth, you may need to rethink your position.

We can have one conversation at a time or experience the explosive growth of one to many. The know, like, and trust factor is real. The easiest way to accelerate it is through live video. If you prefer live events and enjoy meeting new people, you gotta start thinking outside of the box.

Are people eager to work with you once they meet you?

It is time to learn how to incorporate live video in these obscure times.

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Our desire to create a better life can have a negative impact on parenting. The desire to be the best parent can take a toll on effectively building a business. No matter how hard we try, we can not compartmentalize the children and our business. Contrary to popular belief, they aren’t two separate issues.

Learn how your parenting struggles are indicators of your shortcomings as a business owner. Come discover how to get a handle on your home and your business. 

The era of profitable private communities is not gone. The problem is most create a group and expect it to run itself. Several critical errors can cause your group to be a headache or a ghost town.
 

Having a private space creates convenient opportunities to sell your products and services. Placing people in a personal container provides an atmosphere to connect with your audience and develop products and services they purchase without hesitation.

If you attempted to start a group and gave up, tune in. Do you need to rekindle your group? Tune in.

For all my high-acheiving, ambitious women who keep hiding in the shadows, this is for you. Don’t get it twisted, you rise and shine in the corporate world, but you hold back in your business. 

Productivity is her specialty. Working with her, you get er’ done! But with Lakeisha, it is way more profound than a task list. You know what to do, but you ain’t getting it done. Accountability is key. Be honest, you know deep inside it helps to know another Queen sees your greatness and will hold you to it.

She will also teach you patience. Learn from her wisdom. Part of the issue is knowing what stage of business you are in to set reasonable expectations.

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Creating a signature course can be intimidating. Recording the videos, deciding which platform to use, and how much content you should create can overwhelming.

What a lot of people won’t tell you is this…

It is too soon to create your course period. They will take your time, energy, and money and you will be sitting there confused. Annnnnnd you also need to have a fire marketing strategy. Many people believe they can build the course to build the audience instead of realizing they need to make a course for the audience they have established.

There is so much to discuss around this topic. Listening to Anitra’s segment will bring you clarity beyond what you can imagine. We are gonna set you up right and right on time. 

Plenty of successful, ambitious women are present online. Many of them don’t sleep well at night and don’t function well behind closed doors. We can suppress it and run, but we can’t hide it. Part of being a successful business owner also means operating at full capacity.

God has placed a mandate over your life, and you must rinse your spirit and mindset free of anything that causes you to question your ability or worth. We didn’t come here perfect, and we won’t leave here perfect.

However, each of us must rise to the occasion to be the most excellent version of ourselves. Life may knock us down, but we get back up. We don’t want you barely standing. Stand up with a vengeance. Your tribe awaits you. 

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Forget trying to figure which ad platform to use. You don’t get lucky with ads. It isn’t a mystical place for you to throw money down the drain. The problem is no one has told you the truth. We didn’t just talk about creating an ad and the criteria to fill out. We discussed your funnel and pipeline to create income. 

Finally, someone says it plain. You don’t use ads to grow your list. You use ads because you have a proven strategy, and you are ready to amplify it.  Yes, ads work. You need to know when and how to work them!

Lead generation may not be your problem. However, if you are not meeting your income goal, it is more than likely your sales process.

NO, not just the call. Cheryl and I talked about everything before, after, and during the conversation. Cheryl wants you to think beyond closing a sale. She wants to teach you how to open the door to create loyal customers who purchase whatever you have to offer.

It cost a lot to acquire a new customer; beyond gaining a client, learn how to maximize your profitability with each one. 

Surely you have heard the expression a picture is worth a thousand words. So is yours. The higher up you go, the more presentable you must be. Did you know some opportunities hinge on your presentation?

A professional headshot isn’t about fulfilling superficial, corporate stereotypes. Learn the specification of a high-definition shot.

In addition, the discussion with Deb went deeper into the image issues many women have that discourage them from getting their picture taken.  Learn what the photographer’s eyes see. You are beautiful inside and out.

So many people jump out there and start a podcast with no marketing strategy. Others sit on the fence debating whether or not they should start one.

Is there money in podcasting?

How long will it take me to make money?
How much money will it cost to start one?

There are so many questions. Here is another one. How do you use podcasts to create wealth through relationships? For those who are curious about the long-term value of podcasting, don’t miss this segment. 

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Kasia sees women attempt to incorporate a healthy lifestyle daily. The problem we often face as black women is not knowing what we need to do to be healthy.

Sure, you are working out, but is it the right kind. Are you picking what you love versus what you need?

She takes the strain and complication out of living a healthy and fit lifestyle. We need plenty of energy to manage our life, family, and business.

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Money is energy, and when you are off, you run it away. It is time to take a deep dive and examine what affects your energy and how it F’s up your money.

Even if you are profitable, a better mood and outlook will open you up to attract even more.

Time to take a look at your mindset towards people and circumstances and how it affects your income.

It is easy to say outsource, but most of us don’t know when or for what. The best person to get advice from is a Project Manager. As your business matures, delegating is mandatory. What are your strengths? What tasks are necessary but impede your profitability because you do it all?
 

Maximize earnings means engaging in profit-producing activities. Graduating from a team of one may be the only thing blocking your income goal.

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How do you put your mouth on your money and business? This convo is beneficial for relationships, period, but Dr. Payne is directing this convo towards the single ladies.

So many women mask their power to avoid offending men, but her approach preaches owning your power. Attracting a good partner while building a business is critical. High-quality men love an ambitious woman.

Long gone are the days of being a good pick because you can cook and clean. Bringing ambition, goals, and commitment are fundamental qualities of a good choice.

Get ready to be challenged about how you show up as a woman in business and a partner. Also, examine your money mindset. 

If we are going to discuss the virtual economy, we can’t leave network marketing out. Some reside in the opinion that MLM’s are trash, and those who work them are not actual business owners. Well, there is a wrong way and a right way to approach building a team.

Dedicated network marketers get their feet in the trenches and learn how to lead and collaborate sooner and better than most entrepreneurs. While many can tuck their head and be a hermit, creating connections is critical for their growth. Some multi-level networking opportunities may be a beneficial stream of income.

Curious about network marketing? See you at her segment.

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Being healthy is often easier said than done. This stems from being steeped in tradition. Anntricia was vulnerable and shared her breakthrough to living a healthy lifestyle. She now is teaching her daughters to take better care of their temples. 

She went from nearly dying to deciding to take charge of her health. If you have a mission, don’t die with it in you.

Sometimes hearing another Queen’s journey is just the conviction we need to get on the right path.

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Are you ready for radical, exponential email list growth?

Tune in for summit success secrets! When done correctly, you can build your list and create a steady stream of income that lasts up to two years after each launch. Build a solid list and magnify your exposure while creating contagious relationships with key collaborators!

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Stop playing small. When you connect with the right people with great mindsets, you visualize greater opportunities. Very few black business owners delve into purchasing companies.

It could be the missing link to acquiring clients and cashflow.

Whether you purchase a complementary business or a competitor so you can get the money both ways, let’s explore how buying a company can change your life and your business.

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I think I can sum this segment up in one decree. If you are for black women, then recognize black women are all around the world. If you are online, your business is global by default. Intentionally running an international company means exploring your clients’ laws and culture and so much more.

Black women are everywhere, and we are experiencing the same things across the globe. We came together in this summit specifically to unite. So let’s be our sister’s keeper for real.

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